A decade of growth, strategy still on track

A decade of growth, strategy still on track

BMW Motorrad posts strong sales for first half-year. On course for solid, profitable sales growth in 2021.

“We are on course to achieve solid, profitable sales growth.

Thanks to our strong model line-up, high customer demand worldwide and our excellent operating performance, we were able to achieve a new all-time high in sales in the first half of 2021.

It is particularly pleasing that we were able to more than double our sales of electrified vehicles,” continued Nota.

said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.

BMW Motorrad: Best-ever first half-year confirms brand’s successful growth strategy

In the first six months of 2021, BMW Motorrad delivered 107,610 motorcycles and scooters to customers (+40,3%). With its best-ever sales result for a first half-year, BMW Motorrad impressively underpinned its successful growth strategy by continuing to build on the all-time sales high of the first quarter.

This success relies on a strong product offering with a wide range of different models, including no fewer than eight new models released onto the market in the first six months of the year.

With the world premiere of the all-new fully electric BMW CE 04, BMW Motorrad is expanding its product portfolio to offer entirely new options for urban emission-free mobility.

Despite significant continuing challenging conditions across most international markets, BMW Motorrad looks to be on track for a strong close and potential new sales record for the second half of the year.