Great to see a level of commitment and continued investment from BMW Group, building on the strengths and achievements to date, with additional support for the Team, sponsors and fans.
Markus Schramm, Head of BMW Motorrad, officially opened a new BMW Hospitality facility in the WorldSBK paddock at the fifth round of the season at Assen (NED).
Markus said “The new BMW Hospitality facility will function as a meeting place and focal point for BMW teams, partners, guests and – as soon as this is possible again – fans” …at the opening of the hospitality area.
“I am really proud to see how our WorldSBK project is developing and how it has grown since our comeback. And it is great that our large BMW family now has a new home in the paddock: our brand-new BMW Hospitality.said Schramm, before cutting the symbolic tape to officially open the Team’s new hospitality area. “
Special thanks are due to Shaun Muir and the whole SMR team for making this possible. Now we are looking forward to celebrating some great moments together in our new hospitality area.”
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According to BMW Group, the new BMW Motorrad WorldSBK Hospitality was previously owned by a Formula 1 team. It was adjusted to meet its new requirements during months of painstaking alterations and refurbishment resulting in a prestigious structure with space for more than 100 guests each day.
The two-storey, 2 trailer mobile building contains 3 dining areas with over a 130 m2 main deck on the upper floor having room for 50 seats as well as a relaxed lounge corner. Team members and guest can watch the race events unfold in detail on two large flat panel 70-inch screens. The screens can and will no doubt also be used for Esports activities.
There is a coffee bar in this area and a self-service corner with a large selection of drinks, in addition to the food buffet. The upper area is serviced via elevator connected to the large kitchen on the ground floor. The facility’s 72 m2 ground floor can be configured to seat 25 guests with multi-functional space that can motorbikes or a car.
Externally the BMW Motorrad WorldSBK Hospitality units have been clad in black and white adorned with the very distinguishable BMW M Motorsport colours. The overall appearance includes a 36 m2 sun terrace housing 30 seats, with 2 broad canopies where guests can relax.
The modern kitchen, equiped to prepared food for 100 guests each day, is fully integrated into one of the 2 trailer units. Breakfast, lunch and dinner or snacks enjoyed throughout the racing, guests and the BMW teams are sure to appreciate a new taste for success.
BMW says, as soon as the Coronavirus situation permits, SMR and BMW Motorrad Motorsport will once again be offering weekend packages including hospitality access for interested guests and fans.
The new BMW Hospitality unit will also be available to reserved for external events.
At the same time it was announced that, Shaun Muir Racing, a partner of BMW Motorrad Motorsport in WorldSBK since the works re-entry, have agreed to extended their collaboration.
“We are delighted to present our new hospitality unit. This runs alongside to our new agreement with BMW Motorrad Motorsport and shows our investment to the project and the level we want to achieve in line with our championship winning expectations.…explained Shaun Muir, head of SMR.
We value the involvement of our VIPs and sponsors and I think this addition to our assets compliments the level we want to achieve. More than that, it is a great opportunity for fans and partners to meet and come into direct contact with the team.”