Editor

Lets start at the end and go back.

A long and strong association with the brand starting with several BMW cars. Key BMW moments include dinner with the MY19 S1000RR designer, Josef “Sepp” Mächler in Italy and seeing final R18 concepts in 2018 at Sardinia. Being privy to years of model gestation and preparation. Pre-release rides on the new F850GS and C400X. Winning the BMW Motorrad national sales awards and 2017 TS safari participation in Western Australia. Helmet sign and one-on-one sit down with Superbike World Champion, Troy Corser. Sharing time with over 1,000 other people interested in Motorrad products, each with stories and tales. Working with and making some new life-long friends with a shared passion.

Ex Director of Technology for Ogilvy & Mather Worldwide, International Product Manager at 3 Mobile, 10 years in Apple retail building the largest privately owned chain of Apple stores in Australia.

Opportunity to change pace lead to a door into Automotive. 2 years with BMW Group before they sold their Australian retail arm, remaining another 18 months with the new owners before shifting sideways as factory Dealer Principal and Regional Manager for a premium OEM.

Started riding around the age of 10 on a friends Yamaha YZ80. Then shared a Honda CR80 before scaling up with a CR125, CR250, CR450 and then came the road bikes.

Purchased a brand new 1981 Honda CB250NB Super Hawk mostly because it was physically the largest bike I could find at the time. Okay, hang on… you’re thinking this is a story about BMW right? Well I’ve owned way more Hondas than I have BMWs and while I’ve enjoyed most, they’ve as with others also made me realise my connection to the BMW brand benchmark.

From the CB went up to a Honda CX500 Turbo and what an underrated bike that was! Loved it and had several. A standout favourite in my “Honda” homage was the VF750R. Again, I had several through the late 80’s and early 90’s. A Suzuki Katana 750 with “mind of its own” pop-up headlight and then came a string of Kawasaki’s with a couple of notable winners like the GPz550 inline 4. Great little machine even if that one did try and kill me! Time with a ZX6 and ZX10 as well.

A brief spell and introduction to BMW with a BMW R 100… which is actually the beginning of the story.

Next a blue (they called it silver!) 1979 Ducati Darmah SS Desmo. Fantastic in a straight line is all I can say but I loved the look of it and still do.

Around this time, although throw in another Honda CBR600RR, I purchased my first used 1990 BMW E30 318is with 100,000km on the clock. Owned by a doctor, it was immaculate. The BMW dealer presented it in the new car showroom. The experience, the quality of the materials and build of the car, the details they went to and the inclusions started me on a brand journey I’ve not left.

Less than 12 months later I returned to the same dealership and purchased a new E36 318Ti Sport, later another E36 318is and then my favourite. In Monaco at the time it was launched, saw it and ordered one the minute I returned home. A new 1999 BMW M-Coupe.

Okay enough about the cars but they’re part of the story via the brand connection. Highly engineered, premium products with soul.

The bikes are the same.

I’ve been lucky enough having worked for the company and a dealer for a time, to ride everything in the current and recent range. Each with its own quirks and qualities. Each has a carefully curated character and purpose. Some of which, along with my colleagues, we intend to share with you here so that you might gain some insight and enjoyment. Join us on that journey creating / participating / documenting this and more, as well as joining BMW Motorrad on their quest to become the most desirable motorcycle brand in the world.

No matter what your view, if you’re reading this story then I welcome you to start your journey with Hergs.

We love what we do.

Thanks for reading.

Cheers,
– Sean.

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